Dentifrice Category IRI FDKTS Excl. Wal*Mart
Arm & Hammer
4 Growing Brands
All other
Toothpaste Category
$ SOM
$ Sales % Chg.
Past 52 Week Shares
5.3
78.8
15.9
100.0
-13.2%
-1.0%
-12.7%
-3.8%
Rank
#4
#1,2,3,5
#6-10
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