International
International business enjoyed strong 2003 organic growth, 7% excluding foreign exchange gains.
Initiatives in 2003 and plans for 2004 focus on expansion of core products into new markets, such as:
- Arm & Hammer toothpaste and household products in Mexico.
- Trojan condoms in U.K. High price niche product.
- Pearl Drops Beauty Pearls in Australia and additional whitening products in Europe.
- Sterimar nasal hygiene in Canada and Australia.
- Arm & Hammer Toothpaste, Fridge Freezer and Shaker products in Korea.
- New Nair range additions in France, Spain, U.K., Canada and Australia.
- Lineance Body Care range in Spain.