Enhance Gross Profit MarginsCHD Margin Structure vs. Competition

30.1%

10.6%

41%

18%

CHD

Gross Margin

Operating Margin

Typical Industry Margins*

Gross Margin

Operating Margin

CHD

Household Products

55.6%

21.7%

57%

22%

ARMKEL

Personal Care

37.9%

13.2%

49%

20%

CHD & Affiliates

Combined

* Company estimates based on Merrill Lynch 1/15/03 report

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