Further Develop Non-Measured Channels

I.R.I. Measured

Non-Measured

Total

Categories (Est.)

61.2%

38.8%

100%

62.2%

37.8%

100%

(1.5%)

~8.0%

2.2%

2003

2002

Growth Rate

CHD/ARMKEL

67.1%

32.9%

100%

69.3%

30.7%

100%

2003

2002

Channel Mix

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