A Sustainable Growth Strategy
Our strategy is simple — to improve margins, invest in our business and
increase sales and profits. During the past five years this strategy has led
to average annual sales growth of 7%.
Gross profit margin has risen from 38.0% in 2001 to 41.0% in 2006
with cost-savings programs, acquisitions of high-margin brands and the
introduction of higher-margin, more value-added products.
This margin improvement is the "fuel' behind our growth. We have
funded a 60% increase in research and development expense during the
past five years and a doubling of advertising since 2001. Our margin
increase and our investments are driving sales and profit growth and are
evidence that our strategy is working.