Mark Timbie
President - North American Consumer Foods
“In the U.S., we expect
significant increases in sales of
our McCormick brand products
and of the entire category as
we revitalize our spice and
seasoning line with new
merchandising, new packaging
and new products.”
As a leader in markets around
the world, it is our responsibility
to bring innovation and
excitement to the consumer and
to drive category growth.
Wet sauces and pastes - including
these McCormick brand Szechuan
pastes recently launched in
China - are a fresh alternative to
dried herbs and spices in markets
around the world.
Our Journey... We Are Revitalizing
In our consumer business, we spark growth by bringing excitement and news to the consumer. That's part of our responsibility as a leader in markets around the world.
Over the last two years, the excitement comes from our actions to provide consumers with the flavor choices they want. For example, we revitalized our dry seasoning mix business in the U.S. marketplace, and followed that with an update of this product line in Europe. In addition, we introduced a number of new contemporary wet sauces and pastes that include our Finishing Sauces in U.S. markets, Schwartz® for Fish in the U.K., and Szechuan pastes in China.
In 2006, we began a revitalization effort that will be the most comprehensive change to our spice and seasoning line in the United States since the mid-1980s. Through 2008 we will be installing new shelving systems in major grocery stores across the country to improve the consumer's shopping experience and reduce restocking time by up to 40%. New flip-top caps and more attractive labels introduced in 2006, are providing added convenience and appeal. In addition, we have replaced slow-moving items with roasting rubs, signature blends, gourmet grinders and other innovative products in line with current and future trends.
Increased sales in the second half of 2006 are an early sign of success with this initiative.
Revitalization will never be finished. We will continue to make dynamic changes to stay relevant to the consumer and add value for our customers.
Our new gravity-feed shelving allows consumers to locate their favorite products more easily and readily see what's new. For our retail customers, restocking time is reduced by up to 40%.