Cisco Mobile ExchangeContent Services

• Advanced content measurement

  Web objects deciphered in real-time
  
  Charging based on content value
  Bill to user, content provider, advertiser, employer

• Content billing, market analysis, legal intercept…

  Granularity beyond IP and TCP/UDP
  
  Record domain name, directories, filenames, extensions, variables
  Completed objects (no double-count)

• Enhanced user-awareness

  Device type in HTTP
  

• Maps dynamic IP address touser ID (phone number)

  AAA server or external database via XML
  

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