 |
consumer business
McCormick's consumer business markets seasoning blends,
spices, herbs, extracts, sauces, marinades and specialty
foods. Our customers span a broad range of retail outlets and
include grocery, drug, mass merchandise and dollar stores.
growth initiatives
> Develop innovative products.
> Increase marketing effectiveness.
> Expand distribution.
> Expand through acquisitions.
Following the acquisition of Zatarain's in
2003, we increased 2004 sales of this brand
20%. The increase was due in part to the
successful introduction of a new
"Ready-to-Serve" line of rice mixes.
McCormick is the #1 spice and seasoning
brand among Hispanic consumers in the U.S.
In 2004, we strengthened this leading
position with new products, and in 2005, for
the first time, will advertise on a major
Hispanic television network. |
market position
Consumers want to add flavor to their foods – bold and zesty, kid-friendly and fun, ethnic and exotic. But
preparation must be easy.
Our actions are driving category growth in many key markets. In 2004, the spice and seasoning category
rose 2% in the U.S., 5% in Canada and 1% in the U.K.
With both brand and private label products, we enjoy a leading share in our largest markets. In the U.S.
and the U.K. our share has increased to nearly 50%, and in France and Canada our share exceeds 50%. We
also have a leading share in China and a strong presence in additional markets in Europe and Asia.
outlook
Interest in flavors continues to grow as consumers all over the world are exposed to different cuisines than
their own. But food preparation must be quick and easy. McCormick is satisfying this appetite for outstanding
flavor and simple preparation with leading brands in key markets around the world.
|
|
|
|
