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industrial business
McCormick's industrial business markets blended seasonings, spices
and herbs, condiments, compound flavors and extracts, and coating
systems to other food processors and to the away-from-home
channel, both directly and through distributors and warehouse clubs.
growth initiatives
> Support the global expansion of
our industry-leading customers.
> Build current and new strategic
partnerships.
> Provide consumer-preferred
value-added products.
Chefs in China are adding flavor with our
McCormick brand line of spices and
seasonings. We grew sales of these food
service products 8% in 2004.
Our customers count on McCormick to
deliver innovation, quality products and
reliable service. New products launched in
the last three years accounted for 22% of
2004 sales. |
market position
Interest in flavors continues to grow.
With blended seasonings, spices and herbs, condiments, compound flavors and extracts, and coating
systems, McCormick has the broadest range of flavor solutions in the industry. While there are many
industrial competitors, most market only one or two of these five categories.
Spending for research and development has more than doubled since 1998. Our focus has been on
value-added, higher margin products. Together, our development, application, culinary and sensory areas
enable us to deliver consumer-preferred flavors.
outlook
We are building our leadership position in flavors. With our wide range of flavor solutions and ability to
create consumer-preferred products, customers increasingly turn to McCormick for new product ideas and
as a preferred supplier of great flavor solutions.
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