U.S. Bank U.S. Bancorp 2001 Online Annual Report and Form 10-K

Five Star Service Guaranteed
Letter to Shareholders
Changing Banking Forever
Growing Diversified Business
Providing Convenient Access
Building the Best Bank in America
Capitalizing on Growth Opportunities
Market Leadership and Community Support

Financial Information
About U.S. Bancorp

Consumer Banking

Key Business Units
Community Banking serves smaller and non-urban markets
Metropolitan Banking serves larger urban and high-growth markets
In-Store Banking complements traditional branches with accessible facilities in supermarkets, convenience stores and other locations
Small Business Banking provides comprehensive financial solutions to businesses with annual revenue up to $5 million
Consumer Lending provides student loans and serves consumers purchasing or leasing vehicles or marine equipment through franchised dealers
Consumer Finance serves customers outside the traditional bank credit profile
Home Mortgage Lending originates, purchases, sells and services residential mortgage loans
Retail Brokerage and Insurance provides mutual funds, variable and fixed annuities, general securities and discount brokerage


Strengths and Successes
Segmented business model
Strong sales culture
Top 3 small business lender
Top 3 Small Business Administration bank lender
Top 4 bank branch network
Top 7 home equity lender
Top 8 consumer lender


Contribution to 2001
U.S. Bancorp Operating Income


37.5%


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