In the past few years, U.S. Bancorp has made major investments to provide our customers with all the products, services and financial expertise they need and in all the ways they want to use them — full-service branch locations, specialized offices, on-the-go kiosks, or via online, mobile, voice and virtual channels. We are continuously extending our channel delivery options and the geography of U.S. Bancorp coverage.

Expanding product and service offerings

Across all lines of business, we are bringing new service capabilities and product offerings to our customers. Through strategic business line acquisitions, hiring new expertise, internal innovations and new business models, we are able to compete with any size financial services provider. We have expanded our capital markets activities, entering the municipal bond and private placements businesses and investing in foreign exchange and derivatives for our customers. Our 2012 acquisition of AIS Fund Administration has enhanced our Global Corporate Trust operational capabilities and allowed us to provide a wide range of support services to fund managers and investors in alternative assets.

Building depth while serving new markets in and out of footprint

We continue to build depth in our existing markets by opening new branch locations and by acquiring branches. Our January 2014 agreement to purchase the Chicago branch banking operations of the Charter One Bank franchise, owned by RBS Citizens Financial Group, also includes Charter One’s Chicago small business operations and select middle market relationships. Once complete, the acquisition will nearly double U.S. Bank’s deposit market share in the Chicago metro area. We are also piloting a new Anchor Branch distribution model that puts custom branches in a market, rather than the traditional all-purpose structure. At the same time, we are extending our non-branch business coverage into new markets. In Wholesale Banking we are optimizing distribution and putting more bankers where our customers need them. We’ve enhanced Relationship Manager coverage, and our contiguous state initiative puts new focus on markets where U.S. Bank is known, but not yet prominent, and where U.S. Bank has tremendous opportunities to grow and increase market share.

Integrating delivery channels for a consistent customer experience

Our customers want the same outstanding U.S. Bank service and capabilities whether they are in a branch or using digital media. To that end, we have made significant investments in mobile device banking and online banking upgrades and enhancements, not just to be the bank customers can always access and can always take along, but also the bank that creates an unrivaled customer experience. We know that it’s not just the technology; it’s what we do with it to make banking more dependable, portable and seamless across channels.