Anthem Prescription Management now serves 7 million customers. It is our largest specialty product and an industry success story. Anthem Prescription offers members convenience and
cost-savings with its mail-order pharmacy, which handled about 2.6 million new prescriptions,
a nearly 29 percent increase from 2002. Prescriptions can be ordered any time online, and a discount is offered for using mail order. In addition, members have realized lower prescription drug costs thanks to the Think Generics program, which encourages the appropriate use of less expensive generic drugs.
Our dental benefits now reach nearly 2.5 million members, making us one of the 10 largest
dental benefits providers in the nation. We provide life insurance benefits to nearly 900,000 members. Behavioral health—with about 3 million members—is our fastest growing specialty product
segment. And our newest offering—vision benefits—features one of the nations largest vision
networks and is already serving 423,000 members. For 2004, we expect to see even more growth across all of our specialty businesses.
Continuing growth in our total membership and our strong retention rate tell us our products are responding to customer needs. In 2003, we attracted new members to all our major products. Most significant was a 22 percent increase in individual members under 65 years old. We also saw outstanding growth in the number of national accounts, or large, multi-state employers, that chose Anthem to meet their health care benefit needs. National accounts membership grew by 16 percent, and we anticipate substantial growth again in 2004.
As a Blue Cross and Blue Shield health plan, Anthem offers these large employer groups the BlueCard program, providing unparalleled access to the largest number of physicians, hospitals and other health care professionals nationally. Likewise, these health care benefits are also available for employees who travel overseas.
In addition to quality health benefits, we offer employers information and programs that help their employees improve their health and live healthier lives, while also educating them about the cost of health care. One such program analyzes a range of claims and pharmacy benefit data and identifies opportunities to collaborate with members and physicians to improve care. The enthusiastic reception this program has received from national accounts customers, members and physicians has led to the expansion of this program to more than 500,000 members. We anticipate that even more customers will take advantage of this program in 2004. |