HTV Stations Outperform Their Network Partners in Primetime Ratings

Market / Station Index

Kansas City / KMBC 185

Milwaukee / WISN 152

Pittsburgh / WTAE 152

Okla. City / KOCO 148

Omaha / KETV 142

Ft.Smith / KHBS-KHOG 118

Albuquerque / KOAT 112

Boston/ WCVB/WMUR 109

Honolulu / KITV 103

Jackson / WAPT 91

Portland / WMTW 91

W.Palm / WPBF 88

HTV Average: 124

Source: Nielsen, May 2004 sweeps ratings-Prime, key demo of Adults 25-54

Boston index includes WMUR (Manch.) in-Boston-DMA rating; excl. WMUR, WCVB index is 94

Index of 100% = Network Average

ABC

NBC

Market / Station Index

Baltimore / WBAL 136

Orlando / WESH 128

Greensboro / WXII 124

New Orleans / WDSU 122

Sacramento / KCRA 120

Cincinnati / WLWT 118

Greenville / WYFF 114

Lancaster / WGAL 106

Platt. / WPTZ/WNNE 88

Monterey / KSBW 76

HTV Average: 113

Market / Station Index

Louisville / WLKY 168

Des Moines / KCCI 155

Sacramento / KQCA 164

Kansas City / KCWE NA

HTV Average: 162

CBS, WB, UPN

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