Local News Leadership: A Key Driver in Revenue Generation

• “All politics is local.”

– House Speaker Tip O’Neill (or Mayor Daley)

• All News is Local, Too

• HTV Stations are the Branded Local Leaders for TV News and Political Coverage

  • NAB 11/04 Survey: 48% cited local TV news as “most helpful in picking a candidate,” vs. 24% for cable news. Newspapers: #3.

• Video is the Most Persuasive Medium

• Local Messages are the Most Persuasive and Trusted

• It is for These Reasons that Marketers Also Prefer

Branded Local TV

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