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Business Overview

This section explains how Vodafone operates, from the key assets it holds to the activities it carries out to enable the delivery of products and services to the Group’s customers.

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Licences

Licences

Vodafone has mobile licences in all the countries in which it operates as they are fundamental to the provision of mobile telecommunications services

Read more about Licences

Network Infrastructure

Network infrastructure

Connects all customers together and enables the Group to provide mobile and fixed voice, messaging and data services


Read more about Network Infrastructure

 

Supply chain management

Supply chain management

Handsets, network equipment, marketing and IT services account for the majority of Vodafone’s purchases, with the bulk being sourced from global suppliers

Read more about Supply chain management

Research and development

Research and development

The emphasis of the Group R&D work programme is providing technology analysis and a vision that can contribute directly to business decisions

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People

People

Vodafone employed approximately 72,000 people worldwide during the 2008 financial year, with a goal to recruit, develop and retain the most talented and motivated people that are well aligned with the Vodafone brand essence

Read more about People

Customer strategy and management

Customer strategy and management

Vodafone endeavours to ensure that customer needs are at the centre of all of the Group’s actions



Read more about Customer strategy and management

Marketing and brand

Marketing and brand

Vodafone has continued to focus on delivering a superior, consistent and differentiated customer experience through its brand and communication activities

Read more about Marketing and brand

 

Direct Distribution

Direct Distribution
  • Retail (owned and franchised)
  • Tele-sales and internet




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Indirect Distribution

Indirect Distribution
  • Third party service providers
  • Independent dealers, distributors and retailers
  • MVNOs
  • IT resellers

Read more about Indirect Distribution

Voice

Voice

Voice services continue to make up the largest portion of the Group’s revenue

Read more about Voice

Messaging

Messaging

Allows customers to send and receive messages using mobile devices

Read more about Messaging

Data

Data

The Group offers a number of products and services to enhance customers’ access to data services


Read more about Data

Fixed line

Fixed line

Provides customers with data and fixed voice solutions to meet their total communications needs


Read more about Fixed line

Other

Other

Includes mobile advertising and business managed services

Read more about Other

Handsets

Handsets

The Group has a wide ranging handset portfolio covering different customer segments, price points and an increasing variety of designs


Read more about Handsets

Vodafone Mobile Connect

Vodafone Mobile Connect

Provides simple and secure access to the internet and to business customers’ systems such as email, corporate applications and company intranets


Read more about Vodafone Mobile Connect