Business Overview
Licences
![Licences](../images/business/icon_licences.gif)
Vodafone has mobile licences in all the countries in which it operates as they are fundamental to the provision of mobile telecommunications services
Network Infrastructure
![Network infrastructure](../images/business/icon_network_infra.gif)
Connects all customers together and enables the Group to provide mobile and fixed voice, messaging and data services
Supply chain management
![Supply chain management](../images/business/icon_supplyChain.gif)
Handsets, network equipment, marketing and IT services account for the majority of Vodafone’s purchases, with the bulk being sourced from global suppliers
Research and development
![Research and development](../images/business/icon_researchDevelopment.gif)
The emphasis of the Group R&D work programme is providing technology analysis and a vision that can contribute directly to business decisions
People
![People](../images/business/icon_people.gif)
Vodafone employed approximately 72,000 people worldwide during the 2008 financial year, with a goal to recruit, develop and retain the most talented and motivated people that are well aligned with the Vodafone brand essence
Customer strategy and management
![Customer strategy and management](../images/business/icon_customerStrategy.gif)
Vodafone endeavours to ensure that customer needs are at the centre of all of the Group’s actions
Marketing and brand
![Marketing and brand](../images/business/icon_marketing.gif)
Vodafone has continued to focus on delivering a superior, consistent and differentiated customer experience through its brand and communication activities
Direct Distribution
![Direct Distribution](../images/business/icon_direct.gif)
- Retail (owned and franchised)
- Tele-sales and internet
Indirect Distribution
![Indirect Distribution](../images/business/icon_indirect.gif)
- Third party service providers
- Independent dealers, distributors and retailers
- MVNOs
- IT resellers
Voice
![Voice](../images/business/icon_voice.gif)
Voice services continue to make up the largest portion of the Group’s revenue
Messaging
![Messaging](../images/business/icon_messaging.gif)
Allows customers to send and receive messages using mobile devices
Data
![Data](../images/business/icon_data.gif)
The Group offers a number of products and services to enhance customers’ access to data services
Fixed line
![Fixed line](../images/business/icon_fixedLine.gif)
Provides customers with data and fixed voice solutions to meet their total communications needs
Handsets
![Handsets](../images/business/icon_handsets.gif)
The Group has a wide ranging handset portfolio covering different customer segments, price points and an increasing variety of designs
Vodafone Mobile Connect
![Vodafone Mobile Connect](../images/business/icon_mobileConnect.gif)
Provides simple and secure access to the internet and to business customers’ systems such as email, corporate applications and company intranets