Business Overview
This section explains how Vodafone operates, from the key assets it holds to the activities it carries out to enable the delivery of products and services to the Group’s customers.
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Licences
Vodafone has mobile licences in all the countries in which it operates as they are fundamental to the provision of mobile telecommunications services
Read more about Licences
Supply chain management
Handsets, network equipment, marketing and IT services account for the majority of Vodafone’s purchases, with the bulk being sourced from global suppliers
Read more about Supply chain management
Research and development
The emphasis of the Group R&D work programme is providing technology analysis and a vision that can contribute directly to business decisions
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People
Vodafone employed approximately 72,000 people worldwide during the 2008 financial year, with a goal to recruit, develop and retain the most talented and motivated people that are well aligned with the Vodafone brand essence
Read more about People
Marketing and brand
Vodafone has continued to focus on delivering a superior, consistent and differentiated customer experience through its brand and communication activities
Read more about Marketing and brand
Voice
Voice services continue to make up the largest portion of the Group’s revenue
Read more about Voice
Data
The Group offers a number of products and services to enhance customers’ access to data services
Read more about Data
Fixed line
Provides customers with data and fixed voice solutions to meet their total communications needs
Read more about Fixed line
Handsets
The Group has a wide ranging handset portfolio covering different customer segments, price points and an increasing variety of designs
Read more about Handsets
Vodafone Mobile Connect
Provides simple and secure access to the internet and to business customers’ systems such as email, corporate applications and company intranets
Read more about Vodafone Mobile Connect
