Business Overview
Licences
Vodafone has mobile licences in all the countries in which it operates as they are fundamental to the provision of mobile telecommunications services
Network Infrastructure
Connects all customers together and enables the Group to provide mobile and fixed voice, messaging and data services
Supply chain management
Handsets, network equipment, marketing and IT services account for the majority of Vodafone’s purchases, with the bulk being sourced from global suppliers
Research and development
The emphasis of the Group R&D work programme is providing technology analysis and a vision that can contribute directly to business decisions
People
Vodafone employed approximately 72,000 people worldwide during the 2008 financial year, with a goal to recruit, develop and retain the most talented and motivated people that are well aligned with the Vodafone brand essence
Customer strategy and management
Vodafone endeavours to ensure that customer needs are at the centre of all of the Group’s actions
Marketing and brand
Vodafone has continued to focus on delivering a superior, consistent and differentiated customer experience through its brand and communication activities
Direct Distribution
- Retail (owned and franchised)
- Tele-sales and internet
Indirect Distribution
- Third party service providers
- Independent dealers, distributors and retailers
- MVNOs
- IT resellers
Voice
Voice services continue to make up the largest portion of the Group’s revenue
Messaging
Allows customers to send and receive messages using mobile devices
Data
The Group offers a number of products and services to enhance customers’ access to data services
Fixed line
Provides customers with data and fixed voice solutions to meet their total communications needs
Handsets
The Group has a wide ranging handset portfolio covering different customer segments, price points and an increasing variety of designs
Vodafone Mobile Connect
Provides simple and secure access to the internet and to business customers’ systems such as email, corporate applications and company intranets