DESIGNING STORES FOR PEOPLE, NOT PRODUCTS

Upscale suburban moms buy our products and services for their husbands, their kids and themselves. They have an increasing influence on purchasing decisions in our stores.But until recently, shopping at Best Buy wasn’t always their favorite pastime. Then we started focusing specifically on suburban moms as a customer segment and listened to their needs. We lowered the noise level in the stores, offered personal shopping assistants and retrained our associates to use less-technical jargon and to focus on helping moms find the best solutions for their families. Soon all we heard were compliments.