FOCUSING ON CUSTOMERS' UNMET NEEDS
One of our targeted segments, young technology enthusiasts, loves the interactive displays in our stores.
He also loves his video games and movies. We are launching tailored market assortments at our
stores in fiscal 2006 so that his store is never out of stock of his CD with that awesome
guitar riff. Merchandising, product fulfillment, forecasting and replenishment … to him,
all that just means we have what he wants in stock.
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