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Everything we do begins with our customers.

At Allstate, that’s not just a service principle – it’s a principle for building loyalty, growing our business, and reinventing to differentiate ourselves. Being customer-led means that we identify what matters most to consumers of protection and retirement services.

We’re using our advantages in scale, brand, innovation and financial resources to bring our marketplace potential to life. By putting customers first, we intend to become their first choice.

Grow our business

For millions of Americans, Allstate means insurance. Our job is to expand that definition. Raise their expectations. And deepen our relationship. By doing so, Allstate will grow.

More than 90% of consumers say they want to purchase all their insurance from one company. We also know that Allstate customers who have auto, home, and life insurance stay with us longer than any other customer.

These insights are why our growth strategy calls on Allstaters to bring more offerings and deliver more value to more customers in more integrated ways.

To meet customers’ combined protection and retirement needs, we offer an expansive range of products and services, such as motorcycle, RV, boat and other protection products, which we can combine to create attractive discounts.

Financial services products include newly redesigned life and annuity offerings available locally from a trusted agency owner.

To help employers meet their employees’ need for workplace benefits, Allstate Benefits provides life, health, disability income, vision and dental coverage and has become the second-largest U.S. provider of voluntary employee benefits.

Improve customer loyalty

There’s no stronger foundation for growth than loyalty. It protects our core business, delivers opportunities for expanded offerings and attracts new customers to the Allstate family.

Customers tell us they want Allstate to protect them, serve them with respect and empathy, provide products and services that are easy to understand, and help them save money.

To deliver this, Allstate maintains a strong, personalized presence in local communities across the country, where customers can find 11,500 exclusive Allstate agencies, 1,200 exclusive financial specialists and 15,000 claims professionals ready to serve them.

From individualized financial and coverage advice to guidance through the claims process, we continue to enhance the Allstate experience with easier and faster ways for customers and agency owners to do business with us, such as online claim information and auto inspection appointments.

We’ve increased our e-business capabilities with our Allstate Mobile application, allowing customers to pay their bills, view policy information, initiate a claim or find an agent from their mobile devices. Our call center capabilities have expanded with a third customer service center in San Antonio and a fourth to come in Pocatello, Idaho.

Reinvent to differentiate

When you put your customers first, you see the world from their perspective. At Allstate, that means we challenge convention and develop deep customer insight to deliver innovative products and services.

Every day, 70,000 Allstaters are focused on finding innovative ways to meet the needs of our 16 million households. Large or small, we expect these initiatives to raise consumer expectations of our industry and to drive marketplace differentiation for Allstate.

For instance, Good Hands^SM Roadside Assistance revolutionizes emergency services as the first free-to-join, no-annual-fee, pay-per-use service tailored to the 35 million American households that don’t have roadside support.

GoodForLife^SM is an affordable and easy-to-understand product that combines life insurance with critical illness and severe accident benefits, including paying money back to the policyholder at age 65.

In addition, Allstate continues to test innovative insurance concepts, such as Drive Wise^SM, a voluntary program that rewards safe, low-mileage drivers with discounts of up to 30%. Rates don’t go up based on driving behavior—but participants in this pilot program can check their driving performance online and tend to drive more safely as a result.