Our Focus on the Customer

Our focus on the customer is an integral component of Allstate’s vision, strategy and success. At its foundation, Our Shared Vision is a commitment to put the customer at the center of all we do. This commitment lies at the heart of Allstate’s strategy to serve distinct customer segments with differentiated offerings tailored to each segment's unique needs. We have identified what matters most to consumers of protection and retirement services. This deep consumer insight allows us to deliver innovative products and services…expand our relationships with existing customers… and attract new customers to the Allstate family.

We continue to sharpen our focus on the specific set of benefits we provide each customer segment and the actions we take to deliver them. We set our company apart through unique customer value propositions for our brands, based in part on the type of interactions expected by consumers in each segment. Through the Allstate, Encompass and Esurance brands, we enable consumers to do business with Allstate when, where and how they choose – in person, over the phone, online, or a combination of all three.

For an example of how we invest in creating value for our customers, look no further than our Allstate brand business, which is served primarily by the Allstate exclusive agency channel. Our research shows that Allstate brand customers value the personal attention and advice offered by Allstate agency owners and their staff members. They want their insurance company to help them best use their hard-earned money to protect what matters most to them, and help them recover from unexpected losses. These expectations are at the core of the Allstate brand.

But – beyond everyday service – the top-performing Allstate exclusive agencies are a trusted source of advice. Agency owners and their staff members can help customers identify risks, prevent losses and better protect their possessions and lives. An Allstate agency owner might recommend that you trim the overgrown shrubbery around your house to deter burglaries, suggest that you install carbon monoxide detectors, or ask if you have the right life insurance coverage now that you’re married.

Beyond these personal interactions with individuals, Allstate seeks to offer value to the communities we serve. Thriving communities are the foundation of success and future growth for Allstate. We are part of nearly every community as the largest publicly held personal lines insurer in the United States. So, we don’t just stand by when we see a need. Allstate leaders, employees and agency owners actively seek to give back to their communities through financial resources, time and leadership.