Today’s competitive business world makes it imperative that companies in the hospitality arena do more than ever to make travelers welcome and comfortable.

Even with the explosion in electronic communications tools, travel remains an important element in everyone’s business and personal lives. Nothing can quite replace face-to-face contact, the renewal of old acquaintances and the forging of new relationships.

That’s why Choice’s vision, The Power of Choice , holds renewed meaning in 2001. More than ever, we have to Reach More Consumers, Deliver Exceptional Services and Build Strong Brands.

And in order to be successful, we must work with development partners who share our vision of the business and our passion for success. Whatever road our travelers take to reach us, we must be ready to greet and serve them.

Let’s look at three examples of what we mean.