Jeffrey Saunders
President and CEO of Saunders Hotel Group

“With the latest in-room technology, a wealth of guest services and a perfect location, we worked with Choice to create a model for progressive, innovative upper mid-market hospitality.”

Choice enters 2001 with a new marketing campaign, aimed at improving the mix of business travelers while preserving our share of the leisure travel market.

“We are taking a new approach, with the help of a new advertising agency, to create breakthrough advertising and marketing to drive more business to our hotels,” said Wayne W. Wielgus, senior vice president, marketing. “When we introduce the new advertising, it will make a strong impact in connecting more with the customer and his or her needs. We will make it clear that Choice offers the right hotel choice for the right occasion.”

At the same time, the company is opening new properties with greater appeal to both business and leisure travelers in highly desired locations. For travelers to Boston and New England, the Comfort Inn & Suites Boston Airport hotel in Revere, Massachusetts, represents an oasis in what has been a travel desert.

“We recognized an opportunity to build a new kind of airport hotel,” said Jeffrey Saunders, president and chief executive officer of the Saunders Hotel Group. “With the latest in-room technology, a wealth of guest services and a perfect location, we worked with Choice to create a model for progressive, innovative upper mid-market hospitality near one of the nation’s busiest airports.”

Just three miles from Logan Airport, the 208-room hotel features a spacious lobby and breakfast area, an indoor pool and a full-service restaurant on site. Among the property’s innovations is an environmental program that encourages guests to reuse linens and towels and incorporates energy-efficient windows throughout the building. An ozone laundry system cuts detergent and chemical costs and guests ride natural gas-powered vans to and from the airport.

A long-time fixture on the Boston hotel scene, Saunders opted for its first franchised brand with Comfort, seeking the name recognition that would attract travelers. For Choice, having the location near a major international airport was a coup.

“We had been looking at that market for years, and finally found the right partner in the Saunders Hotel Group,” said Brendan Ebbs, senior vice president, franchise operations. “Their reputation and the excellence represented in their Boston properties, the Copley Square and Lenox Hotels, represent exactly the type of developer/ management group we want.”

Well-sited hotels with contemporary programs that guests embrace – a key element in Reaching More Consumers.