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Choice Hotels International, Inc. and Subsidiaries
Revenue
Recognition
The Company
enters into numerous franchise agreements committing to provide
franchisees with various marketing services, a centralized reservation
system and limited rights to utilize the Company’s registered tradenames.
These agreements are typically for a period of twenty years, with
certain rights to the franchisee to terminate after five, 10, or
15 years. Initial franchise fees are recognized upon sale because
the initial franchise fee is non-refundable and the Company has
no continuing obligations related to the franchisee. Royalty fees,
primarily based on gross room revenues of each franchisee, are recorded
when earned. Reserves for uncollectible accounts are charged to
bad debt expense and included in selling, general and administrative
expenses in the accompanying consolidated statements of income.
The Company’s
franchise agreements require the payment of franchise fees which
include marketing and reservation fees. These fees, which are based
on a percentage of the franchisees’ gross room revenues, are used
exclusively to reimburse the Company for expenses associated with
providing such franchise services as central reservation systems,
property and yield management systems, national marketing, and media
advertising. The Company is contractually obligated to expend the
reservation and marketing fees it collects from franchisees in accordance
with the franchise agreements; as such, no income or loss to the
Company is generated. During the second quarter of 1998, the Company
changed its presentation of marketing and reservation fees such
that the fees collected and associated expenses are reported net.
All prior periods have been reclassified to conform to the new presentation.
The total
marketing and reservation fees received by the Company (previously
reported as revenue) for the years ended December 31, 1999 and 1998,
the seven months ended December 31, 1997, and the fiscal year ended
May 31, 1997 amounted to $146.0 million, $127.4 million, $72.3 million,
and $104.2 million, respectively. Depreciation and amortization
charged to the marketing and reservation funds for the years ended
December 31, 1999 and 1998, the seven months ended December 31,
1997, and the fiscal year ended May 31, 1997 amounted to $9.6 million,
$6.2 million, $2.2 million, and $2.8 million, respectively. Under
the terms of the franchise agreements reservation fees and marketing
fees not expended in the current year are carried over to the next
fiscal year and expended in accordance with the franchise agreements.
Shortfall amounts are similarly recovered in subsequent years. Excess
or shortfall amounts from the operation of these programs are recorded
as a payable or receivable, respectively, from the particular fund.
As of December 31, 1999 and 1998, the Company’s balance sheet includes
advances to marketing and reservation funds of $37.7 million and
$18.7 million, respectively. The advances made are composed of 1999
and 1998 marketing ($12.5 million and $7.8 million, respectively)
and 1999 and 1998 reservation ($25.2 million and $10.9 million,
respectively) funds. The Company has the ability under existing
franchise agreements and expects to recover these advances through
future marketing and reservation fees.
Transactions
with Sunburst
Subsequent
to the Manor Care Distribution, the Company participated in a cash
concentration system with Sunburst and as such maintained no significant
cash balances or banking relationships. Substantially all cash received
by the Company was immediately deposited in and combined with Sunburst’s
corporate funds through its cash management system. Similarly, operating
expenses, capital expenditures and other cash requirements of the
Company have been paid by Sunburst and charged to the Company. The
net result of all of these intercompany transactions were reflected
in Investments and advances from Parent.
As part of
the Sunburst Distribution, Sunburst and the Company have entered
into a strategic alliance agreement. Among other things, the agreement
provides for: (i) a right of first refusal to the Company to franchise
any lodging properties to be acquired or developed by Sunburst;
(ii) certain commitments by Sunburst for the development of Sleep
Inn and MainStay Suites hotels; (iii) continued cooperation of both
parties with respect to matters of mutual interest, such as new
product and concept testing; (iv) continued cooperation with respect
to third party vendor arrangements; and (v) certain limitations
on competition in each others’ line of business. The strategic alliance
agreement extends for a term of 20 years with mutual rights of termination
on the fifth, 10th and 15th anniversaries. In December 1998, the
parties amended the strategic alliance agreement: (i) to eliminate
Sunburst’s option to acquire the MainStay Suites brand; (ii) to
amend Sunburst’s development commitments; and (iii) to provide certain
global amendments to Sunburst’s franchise agreements.
In connection
with the Sunburst Distribution, the Company borrowed $115 million
under its Credit Facility in order to fund a Subordinated Term Note
to Sunburst. The Subordinated Term Note of $115 million accrues
interest monthly at an initial simple rate of 11% per annum through
October 14, 2000. In connection with the amendment of the strategic
alliance agreement discussed above, effective October 15, 2000 interest
shall accrue at a rate of 11% per annum compounded daily. On January
1, 1999, the Company began recognizing interest on the outstanding
principal and accrued interest amounts at an effective rate of 10.58%.
The note is payable in full, along with accrued interest, on October
15, 2002. Total interest accrued as of December 31, 1999 and 1998
was $27.0 million and $12.8 million, respectively.
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