Choice Hotels 1998 Annual Report - Highlights

QUALITY INNS, HOTELS & SUITES


Quality The Quality brand offers an established mid-priced lodging product with rooms designed for today's business travelers, backed by a 100 percent satisfaction guarantee.

1998 HIGHLIGHTS:

  • An advertising campaign was launched in Business Week, PC Magazine, and U.S. News and World Report
  • Higher quality assurance standards were established, and guest complaints dropped by 36 percent
  • New Quality Suites and Quality Inn & Suites prototypes were introduced
  • Millions of television viewers watched tennis pros Jimmy Connors and John McEnroe play at The Quality Challenge Tennis Tournament; commercials spotlighting Quality's commitment to service ran during The Challenge and during the U.S. Open Golf Preview show
photo
The Quality Inn Biltmore of Asheville, N.C.
1998 Inn of the Year award winner

  HOTELS ROOMS
Open: 679 75,472
Under Development: 177 18,782
Total: 865 94,254

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