The Quality brand offers an established mid-priced
lodging product with rooms designed
for today's business travelers, backed by a 100
percent satisfaction guarantee.
1998 HIGHLIGHTS:
- An advertising campaign was launched in Business Week,
PC Magazine, and U.S. News and World Report
- Higher quality assurance standards were established, and
guest complaints dropped by 36 percent
- New Quality Suites and Quality Inn & Suites prototypes
were introduced
- Millions of television viewers watched tennis pros Jimmy
Connors and John McEnroe play at The Quality Challenge
Tennis Tournament; commercials spotlighting Quality's
commitment to service ran during The Challenge and during
the U.S. Open Golf Preview show
|
The Quality Inn Biltmore of Asheville, N.C.
1998 Inn of the Year award winner
|
HOTELS
|
ROOMS
|
Open:
|
679
|
75,472
|
Under Development:
|
177
|
18,782
|
Total:
|
865
|
94,254
|
|