The Econo Lodge brand is among the best
roadside names in its category, offering clean,
affordable economy lodging for travelers who
know "Our Rates Are Low, Not Our Standards."
1998 HIGHLIGHTS:
- The Econo Lodge brand launched an industry first: a clean-room
initiative tied to one of the best known household
cleaning brands in the country, Procter & Gamble's Mr. Clean;
the program offers housekeeping certification and provides
information on ways to promote cleanliness and value
- Econo Lodge guest satisfaction ratings as measured by D.K.
Shifflet & Associates, a leading travel research and consulting
firm, rose eight percentage points during 1998, as
opposed to a four-point increase for the lodging industry
overall
- More than 300 hotels participated in the Econo Lodge
Exterior Enhancement Program, which has boosted revenue
per available room systemwide
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The Econo Lodge hotel of Brunswick, Ga.
1998 Inn of the Year award winner
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HOTELS
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ROOMS
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Open:
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723
|
45,656
|
Under Development:
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132
|
9,636
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Total:
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855
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55,292
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