Choice Hotels 1998 Annual Report - Highlights


Econo Lodge The Econo Lodge brand is among the best roadside names in its category, offering clean, affordable economy lodging for travelers who know "Our Rates Are Low, Not Our Standards."


  • The Econo Lodge brand launched an industry first: a clean-room initiative tied to one of the best known household cleaning brands in the country, Procter & Gamble's Mr. Clean; the program offers housekeeping certification and provides information on ways to promote cleanliness and value
  • Econo Lodge guest satisfaction ratings as measured by D.K. Shifflet & Associates, a leading travel research and consulting firm, rose eight percentage points during 1998, as opposed to a four-point increase for the lodging industry overall
  • More than 300 hotels participated in the Econo Lodge Exterior Enhancement Program, which has boosted revenue per available room systemwide
The Econo Lodge hotel of Brunswick, Ga.
1998 Inn of the Year award winner

Open: 723 45,656
Under Development: 132 9,636
Total: 855 55,292

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