Choice Hotels 1998 Annual Report - Highlights


rodeway logo The Rodeway Inn brand offers economy hotels with national consumer exposure specializing in meeting the needs of the senior travel market in cities and towns large and small.


  • Baseball Hall of Famer Tommy Lasorda endorsed the brand's senior-friendly amenities in print advertisements in Reader's Digest
  • Based upon data provided by Smith Travel Research, revenue per available room for the Rodeway Inn brand grew 4.7 per-cent while its competitive set grew by only 3.4 percent
  • Rodeway Inn hotels opened in key locations including Denver, Mobile, Ala., Salt Lake City, Baltimore, Phoenix, Palm Springs, Calif., and Virginia Beach,Va.
The Rodeway Inn hotel of Macon, Ga.
1998 Inn of the Year award winner

Open: 202 12,873
Under Development: 51 3,532
Total: 253 16,405

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