Sky Box Office Sky Box Office offers viewers the ultimate movie choice. What they want to watch. When they want to watch it. It offers an unrivalled range of the very best movies, each on a pay-per-view basis. Thanks to digital technology, Sky Box Office is a Near-Video-On-Demand service, offering unrivalled choice, convenience, value and control. In September 1999 the number of Sky Box Office screens will increase to 72, including two dedicated to widescreen. Customers can choose from up to 30 movies each night, some starting up to every 15 minutes. There is a dedicated preview channel showing movie trailers and supporting movie programming, often including interviews with the stars. We have also introduced ultimate flexibility with the All Day Movie Ticket for some films. Viewers pay £3.00 and get up to 24 hours to watch the movie of their choice. Then, if their viewing is interrupted, they can simply rejoin the action at a time that suits them. Sky Box Office live events offers customers the chance to witness a broad variety of sell-out entertainment and sporting events that they would not otherwise be able to see. Shows that transport our customers to the stadium. During the year, the ’Live In Your Living Room’ series delivered exclusively live concerts by Robbie Williams, Boyzone and The Spice Girls, complemented by commentaries from personalities and interviews with the stars. Sky Box Office events also present sporting matches which customers might not be able to see because they are sold out or too far from home. During the year these ranged from Nationwide League football games to the historic boxing match between Evander Holyfield and Lennox Lewis in New York. Forthcoming Sky Box Office events include Prince Naseem’s unification bout on 22 October 1999 and a Steps special Halloween concert on 31 October 1999.