SKY MOVIEMAX ADULT VIEWING PROFILE JULY 98 - JUNE 99 BY SEX Female - 48% Male - 52%

Sky Moviemax Sky MovieMax is the home of high-action, escapist entertainment. Sky MovieMax pulls no punches as the destination for the best in quality action, comedy and adventure featuring the biggest stars - Seagal, Van Damme, Chan and Willis. Sky MovieMax viewers know what they want - no nonsense, ‘chilling out’ movie entertainment. Superb Sky MovieMax themed nights provide the best in action and adventure, including ’Eco Warrior Night’ with four movies featuring action heroes fighting for the environment. ’Cut-Short’ is a new competition from Sky MovieMax, which gives aspiring directors and movie-makers the chance to have their movies broadcast to a national television audience. ’Cut-Short’ continues the Sky MovieMax commitment to provide an unpretentious platform for exciting and diverse films, giving 20 finalists the opportunity to showcase their work on the channel.

SKY CINEMA ADULT VIEWING PROFILE JULY 98 - JUNE 99 BY SEX Female - 43% Male - 57%

Sky Cinema Sky Cinema continues to show classic films, packaging and scheduling them with the reverence and care that they deserve. This channel is the soul of film - an all embracing celebration of legends and movie classics. Sky Cinema spans five decades of Hollywood history-making, paying homage to the best-loved stars and their unforgettable creators. The signature programming on Sky Cinema includes ’Cinema Nation’, which offers viewers the chance to escape and explore the most important element of the film going experience - the cinema itself. Each week, John Walters journeys to some of Britain’s more interesting and eccentric cinemas, in search of an era long forgotten by the multiplex-visiting public. The series also looks at the cinema’s changing role in the community during this century, at how audience’s cinema-going habits have changed and at how some of the smaller, independent cinemas have managed to survive.