SKY NEWS ADULT VIEWING PROFILE JULY 98 - JUNE 99 BY AGE 16-34 - 23% 35-54 - 46% 55+ - 31% Sky News achieved its highest ever audience share at the height of the Kosovo conflict with its exclusive coverage.

Sky News Sky News has an outstanding reputation for breaking news. But the story doesn't end there. Digital satellite customers can choose from no less than five news channels - Sky News, CNN, CNBC, BBC News 24 or Bloomberg. The digital age is enhancing our ability to deliver the news and information people want. Soon, customers will gain even more control. They'll have the option to switch between real-time programming, enhanced news and digital text services, to access the information thats most relevant to them. Aernaut van Lynden's exclusive first reports on the war in Kosovo - 28th March 1999 The conflict in Kosovo Ten years on air and the conflict in Kosovo is probably the most important and demanding issue Sky News has covered. It also marks a peak in our development. The Gulf War saw Sky News come of age, while our coverage of the death and funeral of Diana, Princess of Wales showed we could match our competitors' programming output and quality. However, during the Kosovo crisis, we proved we could outperform them. Coverage by Sky News was widely acclaimed as the best by our peers and competitors alike, and was used as a primary source of information by leaders on both sides. The coverage was broadcast via satellite and cable in over 40 countries around the world. Under extreme circumstances, our reporting remained comprehensive, unflinching and honest, but also humane and sympathetic. NATO troops finally swept into Pristina. Sky News delivered a new style of live, breaking-news coverage from four mobile satellite trucks. Of these, one broadcast live from the roadside while a second advanced with the troops, delivering immediate coverage unique to Sky News. Live broadcasting covered the liberation of the first villages, NATO's first meeting with KLA troops and the surrender of the first disarmed Serbs. By achieving rolling coverage on this scale, we gave our viewers a look at the future of news reporting. This was a world first for Sky News on the most crucial day of the campaign; a day that became the most important in Sky News' history. Comprehensive Coverage Sky News’ innovative coverage of global events continued with real-time, split-screen coverage of the House of Representatives voting on the impeachment of President Clinton and the bombing of Baghdad. Other major events covered during the year included the celebrations surrounding Manchester United’s treble win, the remarkable story of the round the world balloon race, the Soho pub bombing, and the marriage of The Earl and Countess of Wessex. Omagh Bombing The Omagh bombing was a defining moment in the history of Northern Ireland. During the weekend, Sky News was first to break the news of the developing story. Round the clock coverage continued throughout the week as the townspeople and the province came to terms with the tragedy. Solar Eclipse Sky News mounted a major live broadcast to cover the solar eclipse. Hosted live from Falmouth, the broadcast was supported by satellite links to an RAF Hercules and a vessel in Falmouth Harbour. Unofficial overnight ratings show that in UK multi-channel homes, Sky News’ coverage of the eclipse was watched by a higher audience than any other terrestrial or non-terrestrial channel, except BBC1. Our coverage comprehensively beat BBC News 24 in cable homes. Sky News online, which carried the eclipse live, also proved hugely popular achieving four times the average daily traffic. This site can be found at www.skynews.co.uk.