SKY ONE ADULT VIEWING PROFILE JULY 98 - JUNE 99 BY SEX Female - 47% Male - 53% Sky One's share within the core audience of 16-34 year olds rose by 10%.

Sky One Sky One is BSkyB’s key general entertainment channel and is the highest-rating non-terrestrial, general entertainment channel in satellite and cable homes. In April 1999, Sky One was once again voted Favourite Entertainment Channel at the Cable Guide Cable TV Awards. Its popularity is huge because it offers exciting and innovative original programming made by BSkyB in the UK and the nation’s favourite US hit series - many of them first run. Over the year we have raised Sky One’s profile in original programming, working with the UK’s best independent production houses to produce quality new content featuring top British talent. Sky One's hotly anticipated new animated series, Futurama Sky One now enjoys a greater share of viewing than Channel 5 in multi-channel homes and regularly outperforms Channel 4 and BBC2 in its target 16-34 age group. This success is driven by the popularity of our original programming and by exclusive, first run shows, both from home and the US. Top US series such as Friends, ER, The X-Files, South Park, The Simpsons, Buffy the Vampire Slayer and The PJs continue to captivate young audiences and develop loyal cult followings. On the night of 15 April 1999, Sky One achieved its highest ever Thursday night audience share during a themed evening entitled ’One Emotional Night’, which presented special episodes of Friends and ER. In Friends, Chandler went down on bended knee to ask Monica to marry him, while in ER, George Clooney made an emotional farewell in his last episode as the maverick Dr Doug Ross. Special classic episodes of The Simpsons and Friends rounded off the rest of the evening’s primetime schedule. That night, ER reached its largest live audience ever on Sky One with a peak of 1.06 million viewers. Friends achieved a peak of 1.87 million and a massive 21.4% audience share. In multi-channel homes, Friends took a 43% share among 16-24 year olds, and a 34% share among 16-34 year olds, beating every other channel. Sky One’s hugely successful drama series ’Dream Team’ continues to draw a high number of viewers. During May 1999, fans saw Harchester United fulfil every footballer’s dream by taking on Manchester United at Wembley, in a one hour special that broke ratings records. The series has already won six prestigious industry awards since it premiered in October 1997.