British Sky Broadcasting PLC Annual Report 1999

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SKY PREMIER
ADULT VIEWING PROFILE
JULY 98 - JUNE 99
BY SEX
Female - 46%
Male - 54%
Sky Premier's share within the core audience of 16-34 year olds rose by 6%.
Sky Premier
Sky Premier is home to the biggest and best films and the boradcast coverage of film-based programming. Sky Premier is now evolving even further, offering original film and quality drama and positioning itself as a 24-hour premium film channel. Sky Pictures and Sky Productions are creating an array of British-made, original programming for Sky Premier.
A stylish new advertising campaign launches in August 1999 to promote a first-run film every month on Sky Premier
Every week 'Barry Norman's Film Night' brings Britain's favourite film critic to Sky Premier. No other television figure in Britain has such a prestigious reputation within the film world, which means our customers enjoy guaranteed exclusive interviews with some of the most famous film stars. In his own inimitable manner, Barry Norman reviews the lastest films, covers the latest major events and compiles special reports exclusively for Sky Premier.
As well as 'Barry Norman's Film Night', Sky Premier has also created new signature programming for all film fans. These include 'Movie Talk', a ground-breaking round table discussion show hosted by Richard Jobson, which embraces and connects film-makers in a way never achieved on television.
Other signature programming includes 'P;review', with Jessica Whittaker, which helps the viewer to select the best premieres, film seasons and pregramming on the Sky movie channels during the week ahead. 'Illuminations' is a series in which leading figures in the film industry air their thoughts and views on a variety of film-related themes. It takes viewers on a fascinating journey through the world of cinema, from the days of silent film right through to the 90s' renaissance, creating the ultimate guide to the history of the 20th century's best-loved art form. Programming like this confirms our authority in film and shows that we share our viewers' passion for movies.