C. Gene Kirby, Jr. Senior Vice President and Director of Internet & E-Business SunTrust Banks, Inc.
	SunTrust Banks, Inc. is the nation's ninth largest commercial banking organization, with total assets of $103.7 billion and total deposits of $65.5 billion. Offering a full line of consumer and commercial banking services to more than 5.5 million customers from Florida to Maryland, SunTrust's primary businesses include traditional deposit and credit services as well as trust and investment services. Through various subsidiaries, SunTrust also provides credit cards, mortgage banking, insurance, brokerage and capital market services. Recently, SunTrust began a major initiative to define and execute a comprehensive e-Business strategy to help the company retain current customers, increase revenue, and maintain its competitiveness. In the course of developing this strategy, the SunTrust Internet & eBusiness Group identified and prioritized more than thirty-five projects to pursue within the scope of its e-Business efforts. To prove the value of pursuing one of these initiatives, SunTrust turned to a trusted partner—ADS. Having worked with ADS on an electronic banking system prior to this engagement, the people at SunTrust knew that ADS understood e-Business. And since ADS had performed project management work on a wide range of projects for SunTrust in the past, they also knew that ADS would deliver results. ADS' e-Business consultants were initially assigned three tasks: complete the Discovery Phase of the project; perform an Opportunity Analysis; and develop a Business Case. The ADS team immediately went to work, assessing and evaluating SunTrust's current e-Business assets, identifying opportunities, and developing specific recommendations for the company. In the first phase of the project, ADS' e-Business experts delivered several key documents to SunTrust. The Business Proposal provided SunTrust with a detailed description of the product to be delivered; this was used to ensure that everyone in the company shared a common understanding of what was expected. The Opportunity Analysis identified relevant industry and technology trends, and quantified the anticipated value the project would deliver to SunTrust and its clients. Finally, the Project Definition outlined the scope and details of the effort. All of these components were delivered on time and within the budget. Pleased with the results of the first phase, SunTrust Online gave ADS the green light to begin the process by developing the Client Business Requirements and Functional Specifications. These two documents will provide a blueprint for the e-Business development team. SunTrust has also launched other e-Business projects that will follow the same fast-track method of analysis and implementation used by ADS.