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A New Opportunity
Corporate Integrity
Continued Commitment
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blank blank   blank Photo - J. Joe Ricketts, Chairman and Founder blank
blank Dear Shareholders
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  Several years ago, working with the Board, I set out to direct the growth of Ameritrade from a smaller, younger, entrepreneurial type of managed company into a larger, more sophisticated, professionally managed one. The growth opportunities made it inconceivable to adopt any other strategy.

Today—after a great deal of hard work, and despite some bumps and bruises and hard spots along the way—we have successfully achieved our goal, having bridged the gap that separates an entrepreneurial management style from the professional approach critical to a young but mature company. Indeed, I think that we have furnished a textbook example of how to make this vital transition.
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