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A New Opportunity
Corporate Integrity
Continued Commitment
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blank blank Continued CommitmentThe past year has also seen management teams renew their focus on the issue of corporate responsibility. Professor Michael Novak, holder of the George Frederick Jewett Chair in Religion and Public Philosophy at the American Enterprise Institute, keenly spoke on this issue at last year’s President’s Economic Forum:

"The business corporation is the strategically central institution of social justice. If it fails to meet its moral responsibilities, the odds against the rest of society doing so shrink to next to zero... On the other side, when corporations go badly, human misery increases. If human conditions at work are poor, the rest of life tends to sour with it. That's why building a good corporation is a noble human calling. It is a calling heavily weighted with moral obligations."

Sadly, too many corporations have failed to conduct their business in the best interests of shareholders, and the result has been widespread public mistrust of corporations. At the core of this problem is a lack of ethics—innate qualities such as integrity, discipline, hard work and individualism that supply the backbone of our economy. This type of corporate character has always been difficult to legislate, but it must be practiced. Professor Novak also spoke eloquently about the need for perpetual trust in corporate America:

"When the American people can't trust a company's financial report, they won't invest in that company. It's as simple as that. You may not be able to see "trust," but it's as real as a huge loss on the stock market… In the daily life of a capitalist system, things of the spirit - like trust - are more real than money."
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