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Contents
Selected Financial Data
Managements Discussion & Analysis
Report of Management
Independent Accountants' Report
Independent Auditors' Report
Consolidated Financial Statements
Notes to Consolidated Financial Statements
Ameritrade logo blank
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Corporate Headquarters
4211 South 102nd St.
Omaha, NE 68127
1-800-237-8692

Mailing Address
P.O. Box 3288
Omaha, NE 68103-0288

Internet Sites
Ameritrade Holding Corporation
www.amtd.com

Other corporate Web sites:
www.ameritrade.com
www.ameritradeplus.com
www.accutrade.com
www.freetrade.com
www.ameritradeindex.com
www.tradecast.com
www.advancedclearing.com
www.ameritradeinstitutional.com

Transfer Agent
The Bank of New York
1-800-524-4458

Transfer Agent
E-mail Address

shareowner-svcs@bankofny.com

Transfer Agent Web Site
www.stockbny.com

Address Shareholder
Inquiries to:

The Bank of New York
Shareholder Relations Department
P.O. Box 11258
Church Street Station
New York, NY 10286

Send Certificates for Transfer
and Address Changes to:

The Bank of New York
Receive and Deliver Department
P.O. Box 11002
Church Street Station
New York, NY 10286

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Common Stock
The Common Stock of Ameritrade Holding Corp. is listed on the Nasdaq Stock Market’s National Market System under the symbol “AMTD.” As of December 20, 2002, there were approximately 73,300 holders of the Company’s Common Stock.

Annual Meeting
The 2003 Annual Meeting of the Ameritrade Holding Corp. shareholders will take place at 10:30 a.m. (Central Time) on Tuesday, February 12, 2003, at the Joslyn Art Museum, 2200 Dodge Street, in Omaha, Nebraska.

Annual Report on Form 10-K
and Investor Relations

Copies of the Company’s Annual Report on Form 10-K along with news releases, other recent SEC filings and general shareholder information are available without charge at the Ameritrade Holding Corp. Web site at www.amtd.com, by calling Investor Relations at 1-800-237-8692, or by writing Investor Relations at the Company’s address.

E-mail Director of Investor Relations
amtdinfo@ameritrade.com

Dividend Policy
The Company has not declared or paid cash dividends on its Common Stock. The Company currently intends to retain all of its earnings, if any, for use in its business and does not anticipate paying any cash dividends in the foreseeable future. The Company’s revolving credit agreement prohibits the payment of cash dividends. The payment of any future dividends will be at the discretion of the Company’s Board of Directors, subject to the provisions of the revolving credit agreement and will depend upon a number of factors, including future earnings, the success of the Company’s business activities, capital requirements, the general financial condition and future prospects of the Company’s business, general business conditions and such other factors as the Board of Directors may deem relevant.

Independent Accountants
Deloitte & Touche LLP
2000 First National Center
Omaha, NE 68102

 
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  J. Joe Ricketts
Chairman and Founder

J. Peter Ricketts
President
Private Client Division,
Vice Chairman and
Corporate Secretary

Thomas S. Ricketts
Chairman and CEO, InCapital LLC

Michael D. Fleisher
Chairman and CEO, Gartner, Inc.
  Glenn H. Hutchins
Managing Member, Silver Lake Technology Management, LLC

C. Kevin Landry
Managing director and CEO, TA Associates Inc.

Mark L. Mitchell
Associate Professor of Business Administration (Finance) Harvard University and Principal, CNH Partners, LLC

Stephen Pagliuca
Managing Director, Bain Capital
 
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Joe H. Moglia
Chief Executive Officer

Phylis Esposito
Executive Vice President,
Chief Strategy Officer

Kurt Halvorson
Executive Vice President,
Chief Administrative Officer

Ellen Koplow
Senior Vice President,
General Counsel

  J. Randy MacDonald
Executive Vice President,
Chief Financial Officer and Treasurer

Anne Nelson
Senior Vice President,
Chief Marketing Officer

Vincent Passione
President, Institutional Client Division

J. Peter Ricketts
President, Private Client Division,
Vice Chairman and Corporate Secretary
 
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