Prima Publishing, twice named to the Inc. 500 list of fastest growing independent companies, has rocketed to success by publishing for special interest markets covering subjects as diverse as alternative healthcare, computer games and life styles. The company, which doubled its business in computer game strategy guides in 1999, is #1 worldwide in this niche market. Prima complements its book sales with web sites such as PrimaGames.com and the recently launched TheNaturalPharmacist.com.

Ben Dominitz, Founder, CEO & Chairman:
"We no longer see ourselves as a 'book publisher,' but as an owner of content brands. Our goal is to become the trusted content brand in our chosen specialty markets. We're trusted because when we enter a market, we establish a standard for quality. In alternative healthcare, for example, there's a glut of information, but tremendous variation in reliability and completeness. What our customers want and what saves them time is having one trusted source they can go to."

John Clark, Prima Director of Manufacturing:
"We look for vendors that are like Prima, not the largest, but the most agile and fast moving. We need vendors who can do miracles on a daily basis. A few years ago we would have been in awe of a 5-day turnaround; today we've come to expect it. Courier is proactive about asking us where we're going next and what they can do to help us continue to grow."