Sinauer Associates, Inc., is one of the nation's foremost publishers of college biology and psychology textbooks. Known for uncompromising excellence in both the physical and aesthetic quality of its books and in their scientific content, the company is well-respected in the academic and research communities. An increasing number of Sinauer titles also include a CD-ROM, and many have supplemental web sites.

Andrew Sinauer, President & CEO:
"College textbook publishing is benefiting from favorable demographic trends and the increasing number of people continuing their education. At the same time, multimedia, which had been perceived as a threat, has turned out to be complementary. Sinauer has done well because we've focused on being the high-quality provider in just two disciplines and because we've been quick to spot opportunities. We published the first textbooks in conservation biology, for example, which is now taught on nearly every college campus. And as subdisciplines have proliferated in the neurosciences, we've moved into these niche markets."

Christopher Small, Sinauer Production and Manufacturing Manager:
"Our biggest challenge is to produce these very complex, very high-quality books within shorter and shorter schedules. It's critical that we get our books to scientific and academic meetings, where we can reach many potential adopters in one place. We work very closely with our authors and involve them in the layout of their books, which can be time consuming but is part of delivering on our promise of excellence. That's why we greatly value working with Courier, a manufacturing partner who is flexible and responsive. When a book arrives late, they can give us extra time here and there to complete our process while still meeting both our exceptionally demanding quality standards and our delivery dates."