Three-year Commercialization Plan
Year 1: 2001 – The Promise of Genomics
- Focus the Company on Molecular Diagnostics
- Build the Management Team
Year 2: 2002 – Fulfilling the Promise
- Create the Platform
- Create the Menu of Tests
Year 3: 2003 – Why We Will Win
- Clinical Laboratory Sales = Product Revenues
- Continue Menu Expansion = “Platformation”