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TECHNOLOGY ISN'T ABOUT BEING COOL – IT'S ABOUT MAKING MONEY We take an extremely disciplined approach when it comes to technology. We carefully examine the potential for profits before we make capital investments or launch new products.

[EACH DAY] Our approach to technology spending is to invest in cutting-edge products and services only after their viability is proven. Our definition of viability includes a working product that delivers as promised and one that our customers are willing to buy at a price that allows for a fair return to shareholders. By leaving the earliest stages of product development and beta testing to others, we can avoid the costly mistakes that many other telecommunications companies make. [IN 2002] Few factors affect our reputation with customers more than our ability to deliver reliable, quality service. In 2002, we focused significant capital and the talents of our engineering team on increasing our network coverage, adding new features and improving service quality. We expanded our digital footprint by 10 percent while simultaneously improving our call completion rate and dramatically reducing dropped calls. We also added services such as games, e-mail, text messaging and mobile Web access. In our wireline markets, we expanded the availability of our high-speed Internet service - or DSL - to 50 percent of our total wireline customer base.

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