Channel / Customer Plays

Current Program Status

• Reset 560 Stores 8/01

• Added 70 SKUs plus West Coast tester business

• P.O.S. Tracking +27% versus prior year

Winning Play Opportunity

• Promotional Planning

• Category Management

• Xtreme™ Environment Category

Current Program Status

• Tester Line Review - 1/02

• New Lug Program - 7/02

Winning Play Opportunity

• Multi-level Customer Interface

• Cooperative New Product Development – Xtreme ™ Environment

• Best Practice Set Opportunities

• Fishing and Bending Line Review

• Promotional Planning

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