The Children’s section of Borders is where thousands of kids go each week to giggle with Dr. Seuss, plot with the mischievous Madeline and doze off to “Goodnight Moon.” It’s also where the company has delivered an impressive same store sales increase over the past year. The increase was achieved by branding —through efforts like our Borders Explorers loyalty program —and intensifying our business focus on the category.

  Children’s was the first of what are now seven specific categories within books, music, video and beyond in which Borders Group has identified specific performance goals and accountability to drive comparable sales. This Category Management process is designed around customer needs and will extend the success experienced with Children’s to other sections of the store.

 

<
What books would satisfy a budding archeologist who just turned nine? How about a three year old with a curiosity about bugs? The typical Borders store selection of over 26,000 children’s book titles can be overwhelming unless you know what you’re looking for. That’s where staff expertise and our exclusive Guided Shopping program come in. It’s the solution for those who want to buy just the right thing for the little people in their lives.