The Gifts & Stationery section of Borders stores was expanded in 2000 with new items and more of everything from photo frames and greeting cards to wrapping paper and art posters.

 

 


Beyond books, music and video, what do customers look for in a Borders store? Certainly, there’s gourmet coffee. But there are other opportunities to get more financial bang from inside the box. That’s why, in 2000, we expanded the Gifts & Stationery category by adding to our offering of greeting cards, gift wrap, picture frames and stationery. The result: a double-digit percent increase in comparable sales for the category.

  In 2001, we will add writing instruments and desk accessories, among other items. In addition, Borders will focus on product presentation to enhance the total Gifts & Stationery shopping environment. And, we’ll identify additional inside-the-box opportunities and potential alliances for growth.