Business Strategy
Our mission is to be recognized by our customers
and employees as the best provider of comprehensive and innovative diagnostic
testing, information and related services. The principal components of this
strategy are to:
•
Compete
Through Providing the Highest Quality Services: We intend to become
recognized as the quality leader in the healthcare services industry. We continue to implement our Six Sigma and
standardization initiatives throughout all aspects of our organization. Six Sigma is a management approach that
requires a thorough understanding of customer needs and requirements, root cause
analysis, process improvements and rigorous tracking and measuring. We have integrated our Six Sigma initiative
with our initiative to standardize operations and processes across the Company
by adopting identified Company best practices. We plan to continue these initiatives during the next several years and
expect that successful implementation of these initiatives will result in
measurable improvements in customer satisfaction as well as significant
economic benefits.
•
Capitalize
on Our Leading Position Within the Laboratory Testing Market: We are
the leader in the core clinical laboratory testing business offering the
broadest national access to clinical laboratory testing services, with
facilities in substantially all of the major metropolitan areas in the United
States. We currently operate a nationwide network of approximately 1,925
patient service centers, principal laboratories located in more than 30 major
metropolitan areas throughout the United States and about 155 smaller “rapid
response” laboratories that enable us to serve physicians, managed care
organizations, hospitals, employers and other healthcare providers and their
patients throughout the United States. We believe that customers will increasingly seek to utilize laboratory
testing providers that have a nationwide presence and offer a comprehensive
range of services and that, as a result, we will be able to profitably enhance
our market position.
•
Continue
to Lead Innovation: We intend to build upon our reputation as a leading
innovator in the clinical laboratory industry by continuing to introduce new
tests, technology and services. As the industry leader with the largest and
broadest network and the leading provider of esoteric testing, including
gene-based testing, we believe that we are the best partner for developers of
new technology and tests to introduce their products to the marketplace.
Through our relationship with members of the academic community, pharmaceutical
and biotechnology firms, and emerging medical technology companies that develop
and commercialize novel diagnostics, pharmaceutical and device technologies, we
believe that we are one of the leaders in transferring technical innovation to
the market (see “Our Services - New Test Introductions”).
We believe that, with the unveiling of the human genome, new
genes and the linkages of genes with disease will continue to be discovered at
an accelerating pace, leading to research that will result in ever more complex
and thorough predictive, diagnostic and therapeutic testing. We believe that we
are well positioned to capture much of this growth.
We continue to invest in the development and improvement of
our information technology products for customers and providers by developing
differentiated products that will provide friendlier, easier access to ordering
and resulting of laboratory tests and patient-centric information. In February
2003, we launched our proprietary eMaxx ® Internet portal to
physicians nationwide, which enables doctors to order diagnostic tests and
review laboratory results online, as well as check patients’ insurance
eligibility in real time and view clinical information from many sources.
• Pursue
Strategic Growth Opportunities: We intend to continue to leverage our
network in order to capitalize on targeted strategic growth opportunities both
inside and outside our core clinical laboratory testing business. These
opportunities are more fully described under “Strategic Growth Opportunities”
and include expanding our gene-based and specialty testing capabilities,
developing information technology products for customers and providers,
expanding our geographic presence across the United States, and continuing to
make selective acquisitions.
•
Leverage
Our Satisfaction Model: Our approach to conducting business states that
satisfied employees lead to satisfied customers, which in turn benefits our
stockholders. We regularly survey our employees and customers and follow up on
their concerns. We emphasize skills training for all employees and leadership
training for our supervisory employees, which includes Six Sigma training to
manage high-impact quality improvement projects throughout our organization,
and annual compliance training. We are committed to engaging each of our employees
with dignity and respect and expect them to treat our customers the same way.
We believe that our treatment and training of employees, together with our competitive
pay and benefits, helps increase employee satisfaction and performance,
thereby enabling us to provide better services to our customers. |