ATV Consumer Demographics

• Polaris Male

Average age 39 years

Average household income $69,000

Half live in rural counties

Outdoorsmen who like to hunt, shoot, fish and camp. Also “gearheads” who enjoy motorcycling, auto races, car shows, tractor and truck pulls

• Yamaha

Tend to be younger and less upscale

• Honda Similar to Polaris

• Uses  1/3 recreation riders 1/3 hunting and fishing 1/3 utility work (20% farming/ranching) More than 2/3rds use for some form of work

We Know This Customer Cold!

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