Task-Oriented Loners: “Practical Pete”- Use ATV as a useful, Practical Tool- Uses ATV to get done, working land, fishing/hunting- 21% of marketWorking Explorers: “Dual-Use Dan”- Enjoys adventure, exploring new trails and getting tasks done with their ATV- An ATV makes work more fun- 20% of marketAvid, Experienced Enthusiasts: “Avid Al”- Loves the ATV experience: Preparing for ride, going with friends and even working on his ATV- Rides often and looks for new experiences on ATV- 20% of the market

ATV Customer Segmentation

Polaris Knows the Rec/Ut Consumer

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