Social Escapists: “Relaxing-Ride Rick”- Uses ATV to escape busy life, unwind and relax with friends- Loves being outdoors and enjoys camaraderie- 22% of marketYoung Play-Hards: “Thrill-Seeking Sam” -ATV is strictly about fun, riding hard and pushing yourself to the limit- Like high speed, challenging terrain, and racing- 17% of market

ATV Customer Segmentation

Polaris Learning About The Adventure/Sport Consumer

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