Targeting first-time and second-time move-up buyers,
the Willow model (above) in Arizona is priced from $126,490. The Willow plan is not only
one of the top sellers in the Phoenix market, but also one of the most profitable. The
open floor plan is the main attraction for most homebuyers.
CAPITALIZING ON A DECENTRALIZED MANAGEMENT STRUCTURE
All of our efforts to achieve growth and market dominance are led by our regional and
divisional management teams, who are among the most experienced in the industry. These
local managers hold the significant and critical responsibility for executing our
strategic plans and building profitable businesses in their individual markets.
The company's decentralized structure allows us to capitalize on their significant
homebuilding expertise and local knowledge and react quickly to market opportunities.
During 1998, we further strengthened the leadership capabilities of our management
teams and built up a considerable pool of talent within our employee base through a
comprehensive management development and review process. This comprehensive process is
helping us attract, develop, retain, and motivate the future managers we will need to
implement our strategies and meet our objectives.
