| POSITIONING RYLAND FOR FUTURE GROWTH Our
overall strategy is to aggressively compete as a production homebuilder by achieving high
volume, building on our brand equity, and relying on our financial strength to take
advantage of opportunities. During 1999, we will achieve further growth through investment
in our existing markets and potentially through acquisitions, depending upon market
opportunities and our ability to meet profit objectives. Regardless, the ultimate source
of our growth will be the result of sound financial strategies and a relentless focus on
offering the best home designs, community locations, and value in any given market. Today,
Ryland's financial standing and focus on market leadership are stronger than ever. We are
one of the largest and most geographically diverse homebuilders in the country. We have a
clear, results-oriented strategy to further strengthen our profitability, and our
management team is one of the best in the industry. With these strengths, Ryland is
clearly positioned to achieve its goals while meeting the needs and expectations of
homebuyers, employees, and shareholders. |
