| ESTABLISHING RYLAND AS A VALUE LEADER In
addition to increasing market dominance, we are working to meet the needs of homebuyers by
establishing ourselves as a value leader. We are doing this with a focused product and
land strategy that allows us to position Ryland's homes within the more affordable, lower
half of the price range in any given market segment. We also are providing additional
value to our homebuyers by reducing direct construction costs through value engineering
and national and regional purchasing strategies. In this way, we have been able to pass
along significant savings to our buyers while maintaining or increasing the quality of
materials and workmanship in our homes.
These value-oriented strategies are helping us sell more homes faster, as well as
reduce costs. As a result, we are realizing higher operating margins and profits for our
shareholders. |
