PPT Slide

Channel Expansion: Independents & Grocery

Sales Trend

2000 to 2003

Index to 2000 sales

In 2003, expansion efforts resulted in a turn-around in these channels.

2004 will see an expansion of these efforts.

Growth in 2003 due to:

• Channel specific program initiatives
  • Merchandising
  • Loyalty program

• Renewed focus on customer and industry relationships

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