Scotts LawnService: Strategic Objectives
Strategic Objectives – (Unchanged since 1998)
Provide a convenient “Scotts lawn” solution to the lawn service segment (16% of homeowners)
Leverage the advertising investment and market power of the Scotts and Miracle-Gro brands into a scalable profitable business
Establish Scotts as the preferred branded national lawn care service by providing better service and results
Leveraging the power of the Scotts brands is key to overall success